With time passing by, more and more companies are beginning to jump on the digital marketing bandwagon. Some do it to extend their brand’s awareness over a multitude of avenues but many also do it to expand their reach in the hope of boosting sales while also ensuring they’re in touch with their entire customer base on a regular basis.
When initially fed the idea of digital marketing, most newcomers think paid advertising. But if given the right amount of exposure and time, many would see that there are many more layers to the overall process.
While there are many avenues to adopt when going digital, we’ve compiled a few strategies you really need to consider going into the digital marketing space apart from the age-old obvious paid method.
- Social Media
Quite easily the oldest among these strategies, social media has been around for over a decade now and is yet to fizzle out. As a matter of fact, it’s the first strategy you need to adopt as it more or less establishes a digital presence for your company. More importantly, it allows your brand to constantly be in touch with your audiences through engaging content and company related updates. It also provides an avenue to scout your competitors and even keeps a close eye on what they’re up to.
A relatively new player on the block, chatbots have seen their popularity grow over the past few years. With the advent and progress of automation and machine learning, chatbots are now created to simulate fully functioning human dialogue. Through a wide variety of applications, companies can now create a completely interactive chatbot model based on text or actual speech that makes it difficult for the customer to actually distinguish the two. If you’re looking to create a workflow that’s more automated, then chatbots are a way to go.
- Video Content
Fun fact. Did you know that YouTube reports mobile video consumption rises 100% every year? If this isn’t a justification to incorporate video content into your marketing plans, chances are that you’re going to be left in the dust. In today’s fast-paced world, most customers prefer to consume their content in bite-sized amounts. People are visual and enjoy video content that’s original, professional and relatable. Video content is getting more and more popular. It’s also proven to be a viable option for companies too since 90% of users say that product videos are helpful in the decision process. At this rate, it seems like a no brainer to adopt videos.
- Email Marketing
A sort of mainstay in the marketing landscape, emails are a great way to reach out to and maintain your customers. In spite of many newer methods available to communicate with customers, emails continue to be effective and reliable. More so than anything else, emails are widely renowned as they provide a scope for personalisation that is unparalleled by any other medium. It’s great as customized emails make for great venues of communication that help build trust and loyalty among your customers.
Ever wondered why your website doesn’t show up first on an average search result? If you’re looking to improve on this, SEO is key. Search Engine Optimization is the process of increasing the traffic on your website organically. It’s a huge investment that requires time implementing the right keywords that best suit your business with the addition of quality content and interweaving backlinks. It also requires patience as the results aren’t immediate. It takes time for your listing to rank and improve gradually over time.
There is no one way to achieve your marketing goals. The beauty of digital marketing is that a variety of avenues need to be considered and followed through to achieve full potential. It’s how these choices are synergized in the long run that provides the best outcome. Magikbox Media specializes in providing a variety of such services to help achieve such marketing goals.