Why is a good user interface and user experience important for a website?

Websites promote you 24/7;

No employee will do that”. Paul Cookson

If you are aspiring to be a great business essayist, you will definitely understand the importance of your website and its usability for your work. Any digital experience is absolutely nothing without good design.

Accordingly to Forrester Research, a well-designed user interface could raise a website’s conversion rates by approximately 200%; but an interactive user experience can yield approximately 400% conversion rates, which is overwhelming. Hence, when brands understand the drastic metrics, they tend to adopt the alternative immediately.

But for brands that adapt slowly, here are some clarifications, hard facts and updated pieces of information about our digital age that will give you a fresh perspective and help you rise and shine. Before diving deeper, let’s understand the difference between UI and UX designs.

“UI is the saddle, the stirrups and the reins. UX is the feeling you get being able to ride the horse.” – Dain Miller

User interface (abbreviated as UI) comprises of the aspect of any device with which a person may deal with. This includes the display screen, keyboard, mouse, appearance of the desktop/website and how all of these interact with the users. In a website, the main motive of a UI is to focus on its visual features, to ensure that the user is able to access the information without hindrance.

UI is always spoken of in accordance to its UX or user experience. This design feature addresses all facets of how a product/service is perceived by its users. It encompasses utility, performance, ergonomics, accessibility, etc. of a design.

In order to create better design, web designers must understand that UI and UX go hand in hand. It’s necessary to put equal effort on both to create full-fledged yet appealing websites.

“UI without UX is like beauty without brains. Not good enough.”

Since the recent market trends are consumer-centric, web and software are highly dependent in both the UI and UX of a design.

If you cannot locate a search button or if it takes seconds longer to find a searched product, it will certainly be visible in your report. Hence from the above scenarios, it is obvious that there is no escape from optimising both UI and UX in a website. At the end of the day, it is essential to provide better results for what users want to achieve from their actions.

“ People ignore design, that ignores people” – Frank Chimero

Our goal is to design the website in a way that is captivating in addition to being easily consumable. To make things easier, here are six expert tips for creating the website:

 

  • Must have design elements-

 

As a web designer, it is mandatory to be well aware of the ongoing trends, so that the design integrate only the latest visual elements.

  2) The power of good visuals –

Never underestimate the power of a good visual like great images, or unique typography. These will undoubtedly have a positive effect on your viewer.

  3) Effectively insert physical components –

Physical components of a user interface like buttons/icons help to catch the eye of the viewer and automatically create the urge to click on them. Implementing these elements will provoke a strong call-to-action as they unknowingly bring out the child in us.

   4) Brand Building is the key –

Since your brand is your identity, UI and UX of a website must have recognizable visual elements from your brand. E.g. – using a brand’s colour palette will help customers to recognize your brand quickly.

 5) Make room for your smartphones –

Since the screen proportions of mobile and desktop devices are different, it is highly advisable to design separate versions for your website. Even Google’s latest updates strongly suggest the mobile-first strategy, as it also affects SEO.

   6) Winning over hectic statistics of SEO –

SEO (Search Engine Optimisation) is all about creating unique content to appear on the first page of Google’s results. But Google doesn’t make SEO easy on us. The constant change in its algorithm makes it difficult to be certain about the perfect ranking factor. This is where user experience designing skills can seize the stage. UX is very crucial as Google is very protective about the experience of its users. Having a pleasing UX will make users come back to the website. A study shows highly effective UX have increased the companies revenue by 37%.

Hence, it is clear that companies who fail to provide its customers with an optimal experience and friendly interface will find themselves at a significant disadvantage to its fellow competitors who utilize it effectively.

We at Magikbox media specialize in creating unique and interesting web designs as well as UI/UX strategies. As an advertising agency based out of Bangalore and Pune, our prime focus is to deliver captivating content, conversion opportunities as well as digital experiences that are comprehensive and user-friendly.

So Get onboard today!

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